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Privacy policy

 

 

Privacy Policy

This Privacy Policy describes how Hoy Surf Ltd ("Hoy", "we", "us") collects, uses, and discloses your Personal Information when you visit or make a purchase from hoylifestyle.com.

Collecting Personal Information When you visit our site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Device information

    • Information collected: web browser version, IP address, time zone, cookie information, pages viewed, search terms, and site interactions.
    • Purpose: to load the site accurately and perform analytics to optimise our site.
    • Source: collected automatically via cookies when you access our site.
    • Shared with: Shopify (our store processor).

Order information

    • Information collected: name, billing address, shipping address, payment information, email address, and phone number.
    • Purpose: to fulfil orders, process payments, arrange shipping, provide invoices and order confirmations, communicate with you, screen for fraud, and where you have consented, send marketing communications.
    • Source: collected directly from you.
    • Shared with: Shopify.

Customer support information

    • Information collected: any information you provide when contacting us.
    • Purpose: to provide customer support.
    • Source: collected directly from you.

Sharing Personal Information We share your Personal Information with service providers to help us provide our services, including:

    • Shopify, to power our online store. See Shopify's privacy policy: https://www.shopify.com/legal/privacy
    • Third-party carriers and fulfilment partners, to ship your orders.
    • Legal and regulatory authorities, where required by law.

We do not sell your Personal Information to third parties.

Lawful Basis (GDPR) If you are a resident of the European Economic Area (EEA) or United Kingdom (UK), we process your personal information under the following lawful bases:

    • Your consent
    • Performance of a contract with you
    • Compliance with our legal obligations
    • Our legitimate interests, which do not override your fundamental rights and freedoms

Retention We retain your Personal Information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. If you would like us to erase your information, please see 'Your Rights' below.

Your Rights If you are a resident of the EEA or UK, you have the right to:

    • Access the Personal Information we hold about you
    • Correct inaccurate or incomplete information
    • Request erasure of your Personal Information
    • Object to or restrict processing of your Personal Information
    • Data portability — receive your data in a structured, machine-readable format
    • Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at james@studiohoy.com or via our contact form at hoylifestyle.com/pages/contact-us.

Your Personal Information may be transferred outside of the EEA for storage and processing, including to Canada and the United States. For information on how these transfers comply with GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Automated Decision-Making We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you. Shopify uses limited automated decision-making to prevent fraud, including temporary denylisting of IP addresses and credit cards associated with repeated failed transactions.

Cookies We use functional, performance, and analytics cookies to improve your browsing experience. Cookies allow the website to remember your preferences and provide information on how people use the site.

You can control cookies through your browser settings. Please note that blocking cookies may affect your experience on our site. For more information visit www.allaboutcookies.org.

We use the following cookies:

Essential cookies (required for the store to function):

    • _secure_session_id, cart, cart_sig, checkout_token, secure_customer_sig, storefront_digest

Analytics cookies:

    • _shopify_s, _shopify_y, _shopify_sa_p, _shopify_sa_t, _s, _landing_page, _orig_referrer, _tracking_consent

Do Not Track There is no consistent industry standard for responding to Do Not Track signals. We do not currently alter our data collection practices in response to such signals.

Changes to This Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

Contact & Complaints For questions about this policy or to exercise your rights, please contact us:

Hoy Surf Ltd 89 Upper Tulse Hill, London, SW2 2RA

Email: james@studiohoy.com Contact form: hoylifestyle.com/pages/contact-us

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/

Last updated: 11 June 2026