Aesthetics of Subculture

Shop New Arrivals

About Hoy

Supply chain & Sustainability

It's important to us that our suppliers share the same values as we do, from working conditions to sustainability and the environment, we do our absolute best to work with credited partners. 

Learn More Here

Bringing Hoy to Life

It's all about the people, their creativity, their passion and their talents. From concept to the first stitch, from an idea to shaping foam, meet the personalities that quite literally make Hoy what it is. 

Meet the Team

Our Story

Who, what, where, when & Why. It's all in here and we'd love to share it with you. 

Click Here

Latest Arrivals

  • Hoy Classics Embroidered Five Panel Hat - Pitch Black / Sunrise
    Vendor
    Hoy
    Regular price
    £35.00
    Sale price
    £35.00
    Regular price
    Unit price
    per 
    Sold out
  • Hoy Diner Waffle Beanie - Blueberry
    Vendor
    Hoy
    Regular price
    £22.00
    Sale price
    £22.00
    Regular price
    Unit price
    per 
    Sold out
  • Hoy Diner Waffle Beanie - Midnight
    Vendor
    Hoy
    Regular price
    £22.00
    Sale price
    £22.00
    Regular price
    Unit price
    per 
    Sold out
  • Hoy Downtown Beanie - Marine Fleck
    Vendor
    Hoy
    Regular price
    £20.00
    Sale price
    £20.00
    Regular price
    Unit price
    per 
    Sold out

"No ego, just good clean fun"

James, founder, Hoy