
Aesthetics of Subculture
Timeless style and high quality go hand in hand. At Hoy, we carefully curate a range of classic products, designed for daily use. Inspired by the subcultures that make us tick and the people within them.
About Hoy

Supply chain & Sustainability
It's important to us that our suppliers share the same values as we do, from working conditions to sustainability and the environment, we do our absolute best to work with credited partners.

Bringing Hoy to Life
It's all about the people, their creativity, their passion and their talents. From concept to the first stitch, from an idea to shaping foam, meet the personalities that quite literally make Hoy what it is.

Our Story
Who, what, where, when & Why. It's all in here and we'd love to share it with you.
Latest Arrivals
-
Hoy Classics Embroidered Five Panel Hat - Pitch Black / Sunrise
- Vendor
- Hoy
- Regular price
- £35.00
- Sale price
- £35.00
- Regular price
-
- Unit price
- per
Sold out -
Hoy Diner Waffle Beanie - Blueberry
- Vendor
- Hoy
- Regular price
- £22.00
- Sale price
- £22.00
- Regular price
-
- Unit price
- per
Sold out -
Hoy Diner Waffle Beanie - Midnight
- Vendor
- Hoy
- Regular price
- £22.00
- Sale price
- £22.00
- Regular price
-
- Unit price
- per
Sold out -
Hoy Downtown Beanie - Marine Fleck
- Vendor
- Hoy
- Regular price
- £20.00
- Sale price
- £20.00
- Regular price
-
- Unit price
- per
Sold out