Founded on the North Cornwall coast, Hoy celebrates timeless design, high quality, sustainability and a dedicated approach to slow fashion. Inspired by the aesthetics of subculture, we perpetuate quality, classically designed apparel and accessories for daily use. From the beach to the city, our clean designs bring with them subtle, everyday style with unrivalled comfort and practicality. 

Authenticity is key at Hoy which means every product is a result of real experiences and stories lived. We continually strive to bring new, fresh lines into our clothing, accessory and hardware ranges and are hands on, printing, sewing and creating products by hand whenever possible.