This week, some of those involved met to discuss Yeah Right, revisit memories and tell stories about producing this industry altering video back in the early 2000s
Chris Roberts sat down with Paul Rodriguez, Jeron Wilson, Eric Koston, Rick Howard, Mike Carroll, Brian Anderson and Aaron Meza to chew the fat and reminisce.
Enjoy
The small embroidered logo at the left chest places this t-shirt alongside our Balance collection(s) bridging the gap between past and future drops.
Shop all mens t-shirts and apparel here
Click the image below to watch...
]]>With product quality at the forefront, each clothing item is is 100% cotton with a soft hand feel that will be in your go to every-day wear for years to come.
Sandwiching the collection with relevant, practical and stylish accessories, is a range of headwear and a bold, collectable pair of socks - who's going head to toe?
View our Hoy 1982 collection here
From yoga and meditation to wild swimming and Wim Hof's breathing techniques, those who are so inclined to dedicate themselves find their own ways to feel relaxed, switch off and reset.
Of course, sometimes the obvious roads aren't the most suited to us wandering folk and as those who feel more comfortable treading new paths our chosen methods of escape might differ from the norm.
Ironically, we need these techniques when we feel the least inspired to get up and practice them.
Although far from balanced myself, there are fundamental things in my life that bring me back to what matters, peace, stoke and my own sense of belonging.
Skateboarding, Surfing, Travel & Movies
A thread of inspiration that you're all more than aware of through the Hoy Lifestyle social feeds.
Why this aesthetic and the 'Storm Tree'?
When I approached Steph (Maclaren) with my desire to create this collection, it was important to me to draw on things that I was passionate about when I was a kid alongside more recent life experiences.
Growing up, being all but obsessed with anything Eastern and the mystery and magic surrounding the rich history and dedication within Martial arts and spirituality, I chose to spend my hard earned paper round money on bonsai trees and kung fu movies.
With anything from Bruce lee classics to pure popcorn entertainment such as Karate Kid playing on loop until the VHS wore out in the background of most days.
The Storm Tree graphic, although inspired by the intricate nature of bonsai trees is based on the gnarled hedges and trees that line the coastal paths of Cornwall and Japan - loving tweaked into the recognisable Hoy 'H'
"Take the Long Road Home"
To see these weather beaten, wise looking trees, you'd most definitely need to veer away from main overdeveloped roads or pathways and take the long road home, a reminder of which sits at the front of each piece in the collection.
Stepping away from the tiny chest print x big back print norm, this collection (crop excluded) makes a statement front and back with two differing pieces of original Hoy artwork.
There's a message here and desire for everyone, myself included, to step back, explore you're passions, take the long road home, breath in the fresh air and of course - find your balance.
James
View the full collection here
]]>This trailer alone sparks some serious nostalgia and wether you experienced the smallest part of this incredible era, were influenced by any element of it or were there for the whole ride, this is guaranteed to hit you right in the feels.
Josh Kalis, the legendary skateboarder who is showing no signs of slowing down recently turned 45 years young. Josh, Stevie, Love Park, Alien Workshop, DC and the scene that surrounded them was among the most influential to me in the late 90s, early 2000s.
Josh sat down and gave a series of interviews with The Berrics for their 'Life of Video' series. I was glued to the whole thing this morning, stoked on unseen footage, new stories, Josh's opinions on his parts over the years, ups and downs and much much more.
Watch the Josh Kalis - Life on Video full edit here...
An excerpt from The Berrics:
Since his early days with Toy Machine to Alien Workshop and now DGK, Kalis always stayed true to his vision of pure professional skateboarding. And in a world changing to accommodate contests and corporate skating, Kalis stuck to the streets, staying true to those aspects of skating that made him fall in love with it in the first place. That’s why to this day you can still find him skating downtown with as many skaters as possible, having fun and filming new projects. Today as a brand ambassador and tenured skateboarder, nothing but respect can be thrown his way because Kalis forged a legacy by his own rules. We’re all forever indebted to Kalis for reminding us that the next time you feel pressured to participate in something that doesn’t feel right, you don’t have to—because skateboarding is about doing what you love. Josh Kalis truly dedicated his life to skateboarding.
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For the Rule breakers, Rebels & Rouges.
The bold appearance and high contrast of black and white stripes is eye catching, stylish and versatile. With recognisable history, 'striped' clothing has been popular attire on the high seas to less desirable jailhouse jumpsuits that were designed to make escaped convicts stand out from the crowd.
]]>Lanzarote based couple Kozmoore & Tropicaljesus69
In recent decades, stripes have become a fashion staple and a casual timeless classic. From Bold, thick blocks of conflicting tones to tight subtle, thinner details, there's a striped style for everyone.
'Da Bull' the legendary Greg Noll made his mark while wearing Jailhouse striped Trunks while charging big waves in the 1950s and 1960s
This guy just looks like a cool bandit
At Hoy, we continue celebrate classic styles and timeless products that have story and purpose and as not the hugest fans of the rules and a desire to draw our own lines, introducing 'The Bandit' T-shirt in one simple colour way 'Jailhouse' makes perfect sense...
Our new Bandit T-shirt - Jailhouse is a subtle, comfortable nod to strong style while lending itself to the practicality of everyday wear.
The stripes do the talking. Only a woven Hoy sign off at the hem decorates this regular fit T-shirt.
Not Just for clothing
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